CELEBRITY

Macy's Reimagines Marilyn Monroe for the 21st Century

Macy's Inc.

Macy's Marilyn Monroe line will launch exclusively at 150 stores and online in mid-March.

Source:  Staff Portland Business Journal

Macy’s Inc. is launching a Marilyn Monroe-inspired apparel collection that re-imagines ‘50s bombshell as a 21st-century fashionista.
As the New York Business Journal reports, launching in mid-March, the collection, created by LF USA and Authentic Brands Group, will attempt to capture the screen legend’s personality and retro styling.
The estate of Marilyn Monroe is a subsidiary of and managed by New York-based Authentic Brands Group.